Social Media Specialist (14-month contract)

“The best prescription I’ve ever given is a wish.”

-Dr. Jeremy Friedman, Associate Paediatrician-in-Chief, SickKids Hospital & Medical Advisor for Make-A-Wish® Canada

WHAT IS YOUR BIGGEST WISH?

Is it to be part of an organization that is child-focused, values employee experience and is an inspiring workplace? If so, Make-A-Wish is for you!

Make-A-Wish^® Canada creates life-changing wishes for children with critical illnesses. We are on a quest to bring every eligible child’s wish to life because a wish is an integral part of a child’s treatment journey. Research shows children who have wishes granted can build the physical and emotional strength they need to fight a critical illness.

“It’s been wonderful to have this wish to look forward to… It’s wonderful to see (Rowan) with something that brings him pure joy after all he’s been through and missed out on!”

–Melissa, mom to wish kid Rowan (age 5, leukemia), who wished for an indoor jungle gym.

MISSION, VISION AND VALUES

Our mission is, together, we create life-changing wishes for children with critical illness. Supported by our vision to grant the wish of every eligible child.

Our values are Child-Focused, Integrity, Impact, Innovation, and Community.

WHAT’S IN IT FOR YOU?

• Meaningful opportunities to make an impact and change the lives of children with critical illnesses within your community and across Canada
• A collaborative team environment where you feel valued and inspired
• An attractive compensation package that includes group health and dental premiums which are fully covered by the Foundation
• Annual vacation starting at three weeks & additional paid leaves
• Work/life balance and flexibility
• Hybrid working environment
• Employee Wellness Program
• Corporate discounts
• Continuous learning, development and internal training opportunities
• Fun employee activities, contests, and more!

Make-A-Wish^® Canada is committed to fostering a culture that aims to change lives while offering a rewarding employment experience where your contributions make a true difference every day!

WHERE YOU COME IN

We are looking for a Social Media Specialist to join our team at Make-A-Wish Canada. Reporting to the Digital Marketing Director, you will create and implement effective digital marketing strategies across all owned social media platforms to support our mission of granting wishes to children facing critical illnesses. This role requires a creative and strategic thinker with a deep understanding of social media and digital trends.

This role can be based out of anywhere in Canada. This is a full-time, 14-month contract, hybrid position. The hiring range for this role is $69,100-$74,100.

WHAT YOU WILL DO

• Develop and execute comprehensive social media strategies aligned with the organization’s goals and target audience.
• Manage all social media accounts, including content creation, scheduling, and community engagement, ensuring consistent messaging and branding.
• Create compelling and engaging content, including images, videos, and written copy, that resonates with supporters, donors, and wish families.
• Monitor and analyse media performance metrics to track the effectiveness of campaigns and content, making data-driven recommendations for optimization.
• Collaborate with cross-functional teams to coordinate social media, digital campaigns, events, and fundraising initiatives.
• Stay updated on social media and digital marketing industry trends and emerging platforms to identify new opportunities for reaching and engaging our audience.
• Respond to inquiries, comments, and messages across social media channels, fostering a positive and supportive online community.
• Contribute to the development of additional digital marketing campaigns, ensuring alignment with social media efforts.
• Prepare regular reports on social media key performance indicators and campaign outcomes for presentation to the management team.
• Other duties as assigned.

WHAT YOU BRING

• Degree or Diploma in marketing, with specialized social media marketing certification(s) or an equivalent combination of education, training, and experience.
• 3+ years of experience in social media management and digital marketing, preferably in the nonprofit sector.
• Bilingual in French and English is a strong asset.
• Strong understanding of various social media platforms, algorithms, and best practices.
• Proficiency in content creation tools, graphic design software, and video editing applications.
• Excellent written and verbal communication skills, with the ability to craft compelling and impactful messaging.
• Analytical mindset with the ability to interpret data and adjust strategies accordingly.
• Experience with Brandwatch is an asset.
• Knowledge of SEO and SEM principles is an asset.
• A clear Criminal Background Check will be required.

YOUR WORK ENVIRONMENT

• Hybrid work environment: 2 days in-office, 3 days remote per week.
• Occasional work outside of traditional office hours and occasional travel for large team gatherings.

Physical/Mental Effort

• Work under pressure at peak times of the year with tight deadlines, high volume workload, and with multiple demands, changing and overlapping priorities.

Our Commitment to IDEA

Make-A-Wish Canada (MAWC) is committed to Inclusion, Diversity, Equity, and Access (IDEA). We believe that it is essential to our mission that we build a diverse, balanced, and vibrant workforce that reflects the diversity of the communities we serve and seek to serve. Research has shown that candidates from underrepresented groups often only apply when they feel 100% qualified. Therefore, we ask that even if you do not see yourself fully reflected in every job requirement listed on this posting, to still apply.

Recruitment process

Once applications are reviewed, we will contact our shortlisted candidates.  Our typical process includes a phone screen, one or two interviews, and reference checking, followed by an offer and a criminal background check for the successful candidate.

We would like to thank all applicants for their interest in working with us!

ABOUT MAKE-A-WISH® CANADA

In the past 40 years, Make-A-Wish Canada has granted over 40,000 wishes across the country, with over 1,800 of them last year alone. As an independently operating affiliate of Make-A-Wish International, Make-A-Wish Canada is part of the network of the world’s leading children’s wish-granting organization. We serve children in every community in Canada, and in more than 50 countries worldwide.