Measurement Analyst (Revenue) – Hybrid

COMPANY OVERVIEW:
The Globe and Mail is a national icon and one of Canada’s most recognized media brands. We proudly serve as a trusted destination for Canadians seeking the highest caliber of journalism, and we’ve garnered international acclaim for our data visualization, design, and creative storytelling.

We are committed to fostering diversity and inclusivity by reflecting all Canadians in both the stories that we tell and the composition of our workforce. We are proud partners with organizations like Indigenous Works, Pride at Work, the Canadian Centre for Diversity and Inclusion, and we are a signatory of the BlackNorth Initiative. Recognizing the importance of work-life balance, we offer flexible work arrangements and support programs. We also invest in our employees’ growth through training and mentorship opportunities, enabling you to expand your skills and embrace new challenges.

No matter your position at The Globe, you’ll be an integral part of an organization dedicated to making a positive difference in Canada. Join us.

POSITION OVERVIEW:

We are seeking a Measurement Analyst to apply and scale a unified measurement capability across advertising, enabling clear proof of performance and value for clients. This role is responsible for ensuring measurement approaches remain aligned with evolving industry standards, business strategy, and market expectations.

The Measurement Analyst will develop and operationalize scalable measurement frameworks while executing complex and high-impact analyses where required. This role will bridge deep technical expertise with commercial impact, supporting full-funnel marketing effectiveness and driving revenue growth. This is an existing vacancy, and this position is a hybrid role based in Toronto.

KEY RESPONSIBILITIES:

• Contribute to and execute a standardized measurement framework across advertising products and platforms, ensuring consistency in how performance is measured across full-funnel KPIs (awareness, engagement, conversion).
• Define and establish experimentation standards (e.g., A/B testing, geo-testing, incrementality) and develop repeatable testing playbooks to enable scaled adoption.
• Design and execute complex or high-priority experiments where standardized frameworks do not yet exist.
• Develop scalable measurement solutions such as campaign reporting, attribution frameworks, and audience insights that can be consistently applied across clients.
• Partner with Product and Data teams to operationalize and productize measurement capabilities into repeatable, commercial offerings.
• Act as a trusted advisor to Sales and clients by translating measurement outputs into clear, actionable insights.
• Lead complex or high-impact analyses to support client needs and inform future scalable measurement approaches.
• Analyze campaign performance to identify drivers of success, inefficiencies, and optimization opportunities.
• Develop benchmarks and best practices that can be scaled across verticals and products.
• Partner cross-functionally with Sales, Marketing, Product, and Ad Tech teams to drive adoption of measurement standards and frameworks.
• Train and enable internal stakeholders to independently apply standardized measurement approaches.
• Ensure data quality, consistency, and accuracy across measurement and reporting systems.
• Define and enforce taxonomy, data standards, and governance practices to support scalable and reliable measurement outputs.

QUALIFICATIONS:

Required

• Bachelor’s degree in analytics, marketing, economics, statistics, or a related field.
• 3–5 years of experience in media measurement, marketing analytics, or advertising strategy.
• Understanding of full-funnel media measurement (brand through performance).
• Experience designing and executing experiments (e.g., A/B testing, geo testing, incrementality frameworks).
• Strong data fluency, including experience working with large datasets and tools such as SQL, Excel, or business intelligence platforms.
• Ability to translate complex analytical outputs into clear business insights and narratives.
• Experience managing stakeholders across Sales, Product, Marketing, and client groups.
• Ability to work independently and influence senior stakeholders.
• Strong understanding of industry trends, measurement methodologies, and evolving privacy considerations.

Preferred

• Certifications in Google Analytics, marketing analytics platforms, or experimentation methodologies.
• Experience working with multi-channel media datasets and attribution models.
• Experience with attribution modeling, marketing mix modeling (MMM), lifetime value (LTV), segmentation, or causal inference techniques.
• Familiarity with the ad tech ecosystem, including DSPs, CDPs, clean rooms, and identity solutions.
• Experience building scalable measurement frameworks or products.

SALARY: The base salary for this role ranges from $84,000 to $105,000 per year. Placement within this range depends on a candidate’s level of experience, technical skills, and alignment with the role’s requirements. Candidates who have been identified as meeting the role’s requirements can expect to be near the midpoint of this range, while the upper end is reserved for those with specialized expertise or a strong track record of success in comparable roles. This role may be eligible for The Globe’s Sales Incentive Plan, which is based on a combination of corporate and revenue objectives and rewards individual performance.

WHY CHOOSE THE GLOBE:
The Globe’s mission is to deliver essential content – news, information, analysis and insights – for aspiring individuals and strong communities. The Globe is committed to providing a respectful and inclusive workplace that upholds our values of integrity, collaboration, innovation and accountability.

As Canada’s most respected media brand, The Globe is dedicated to making a difference to Canada and you can make a difference by working with us.

WE OFFER:

• Competitive compensation to ensure we hire, retain and reward team members
• Hybrid work environment that promotes work-life balance
• Generous vacation and flexible work arrangements
• Parental leave top-up
• Competitive health and dental benefits
• Defined Benefit pension plan
• Annual wellness subsidy
• On-site chiropractor and registered massage therapist
• Employee and family assistance program
• Free digital subscription to globeandmail.com and 40% off other Globe products
• Education assistance for external training courses
  

SUPPORTING YOUR GROWTH:  

• We are committed to creating equitable opportunities for all employees, to enable everyone to reach their full potential. This commitment is embedded in our strategic plan and core values.
• There are lateral and upward advancement opportunities for rewarding and developing careers.
• We believe in mentorship and collaborative peer-to-peer learning and have both formal and informal programs in place to encourage knowledge-sharing.
• We support continuing education and provide both internal and external opportunities for training and development.

AI DISCLOSURE: No artificial intelligence tools are used to screen, assess, or select applicants for this position. All hiring decisions are made by human reviewers. We ask candidates to engage authentically in interviews; AI may support preparation but should not be used during interviews or replace your own responses.

THE GLOBE AND MAIL IS DEDICATED TO DIVERSITY AND INCLUSION IN THE WORKPLACE 

The Globe and Mail is committed to fostering an inclusive, accessible work environment, where all employees feel valued, respected and supported. We believe this strengthens our business and our journalism. We welcome and encourage applications from individuals from all groups, regardless of race, ethnicity, culture, gender, sexual orientation, religion, socio-economic status, age, and physical ability. As required by the Federal Contractors Program, The Globe also tracks the proportion of staff in the four Employment Equity categories (Women, Aboriginal Peoples, Persons with Disabilities, and Members of Visible Minorities) to ensure we are reflecting the areas in which we work.          

The Globe and Mail offers accommodation for applicants with disabilities as part of its recruitment process. If you are contacted to arrange for an interview, please advise us if you require an accommodation.