E-commerce Director – Pet Nutrition (Canada)

Job Description:

*This role is based in Bolton with regular in-office collaboration expected. Flexibility is a key enabler-empowering associates to make choices that support both business outcomes and personal needs, including remote work*

The E-Commerce Director for Pet Nutrition is a member of the Canadian leadership team and is responsible for leading the One Demand E-comm organization and shaping the digital growth agenda across Pureplay partners.

This role oversees end ‑ to ‑ end business ownership for Amazon and Chewy, drives portfolio and channel pack strategy, leads retail media effectiveness, and ensures a Perfect Digital Store experience across platforms.

The Director will partner cross ‑ functionally to accelerate profitable growth, strengthen brand equity online, and unlock new demand opportunities in service of the ambition to win and grow share in the dynamic and fast-evolving online pet care landscape.

What are we looking for?

• Undergraduate degree required, preferably a BA/BS in Marketing or Business Administration. MBA or other graduate degree is an asset.
• 10+ years of experience in E ‑ Commerce, Digital Marketing, Category Management, or related commercial roles within the CPG Industry.
• Proven track record managing Amazon, Chewy, or other Pureplay businesses.
• Strong analytical and financial acumen with experience managing customer P&L performance including forecasting, trade planning, and margin management.
• Experience leading & developing high ‑ performing teams and working in a matrixed environment.
• Knowledge of retail media platforms (Amazon Ads, Chewy Media) and digital marketing & retail media fundamentals.

What will be your key responsibilities?
E‑Commerce Leadership & Business Ownership

• Lead the One Demand E-Commerce team with clear strategic direction, capability building, and talent development.
• Own the full P&L performance for Amazon & Chewy including forecasting, planning, and growth delivery.
• Develop and execute customer‑specific business plans aligned with overall Pet Nutrition brand and category strategies.

Growth Strategy & Portfolio Development

• Define the Pureplay‑led growth agenda, identifying whitespace, emerging trends, and category opportunities.
• Drive portfolio strategy and channel‑optimized pack development, ensuring offerings meet digital shopper needs and platform economics.
• Partner with Marketing, R&D, Supply, and Finance to bring new innovation and channel‑specific solutions to life.

Retail Media Strategy & Execution

• Lead the retail media strategy across Amazon, Chewy, and other platforms to maximize ROI and accelerate traffic & conversion.
• Oversee the planning, activation, and optimization of retail media investments, leveraging data‑driven insights and full‑funnel measurement.
• Collaborate with media agency & Amazon Ads teams to ensure cohesive digital activation aligned to portfolio strategy.

Perfect Digital Store Excellence

• Own the Perfect Digital Store framework and deployment across online partners, ensuring excellence in content, search, ratings & reviews, availability.
• Continuously analyze platform performance and shopper behavior to create actionable insights and optimization plans.
• Leverage digital tools & AI capability to drive the Perfect Digital Store agenda and enhance content effectiveness.

Cross-Functional Collaboration & Leadership

• Serve as the strategic connector between Sales, Marketing, Supply Chain, Finance.
• Influence senior stakeholders on investment needs, priorities, and strategic choices rooted in data and customer insights.
• Champion a digital‑first mindset and elevate e‑commerce acumen across the broader organization.

What can you expect from Mars?

• Work with diverse and talented Associates, all guided by the Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

#LI-SL1

The base pay range for this position at commencement of employment is expected to be between the below range CAD 168,448.00 – CAD 221,088.00. Please note: This job posting is for an existing vacancy. AI is used as a supporting tool in our recruitment process.