Database Marketing Analyst (Data Science) – Hybrid

COMPANY OVERVIEW:
The Globe and Mail is a national icon and one of Canada’s most recognized media brands. We proudly serve as a trusted destination for Canadians seeking the highest caliber of journalism, and we’ve garnered international acclaim for our data visualization, design, and creative storytelling.

We are committed to fostering diversity and inclusivity by reflecting all Canadians in both the stories that we tell and the composition of our workforce. We are proud partners with organizations like Indigenous Works, Pride at Work, the Canadian Centre for Diversity and Inclusion, and we are a signatory of the BlackNorth Initiative. Recognizing the importance of work-life balance, we offer flexible work arrangements and support programs. We also invest in our employees’ growth through training and mentorship opportunities, enabling you to expand your skills and embrace new challenges.

No matter your position at The Globe, you’ll be an integral part of an organization dedicated to making a positive difference in Canada. Join us.

POSITION OVERVIEW:

The Globe and Mail is seeking an experienced Database Analyst, Database Marketing (Revenue) to support our subscriber growth, engagement, and revenue strategies in a highly competitive digital landscape. Reporting to the Manager, Database Marketing, this role is responsible for building and maintaining high‑quality customer audiences, enabling data‑driven multi‑channel marketing initiatives, and delivering actionable insights that improve subscriber experiences.

The successful candidate will leverage advanced SQL, Customer Data Platforms (CDPs), and disparate customer data sources to power personalized campaigns across email, web, app, and off‑platform digital channels. This role plays a critical part in automating campaign workflows, ensuring data accuracy and privacy compliance, and acting as a steward of subscriber data quality. This is an existing vacancy, and this position is a hybrid role based in Toronto.

KEY RESPONSIBILITIES:

Database Marketing & Campaign Enablement

• Translate business and marketing requirements into executable database‑driven marketing campaigns, primarily for email and digital channels.
• Build and maintain accurate and scalable audience segments using customer profile, transactional, and behavioral data.
• Support a comprehensive subscriber contact strategy, including preference management, exclusions, and consent requirements.
• Develop automated and recurring campaign solutions using Oracle SQL, PL/SQL, and JavaScript.

Segmentation, Journeys & Personalization

• Design and implement customer journeys that support acquisition, retention, engagement, and revenue goals.
• Leverage the Customer Data Platform to deliver personalized and targeted customer experiences.
• Consolidate and harmonize data from multiple CEM, CRM, and digital data sources to support journey execution.

Testing, QA & Optimization

• Design and execute test‑and‑learn frameworks, including A/B testing and target vs. control campaigns across channels.
• Perform end‑to‑end quality assurance to ensure campaign logic, data outputs, and creative assets align with business requirements.
• Identify efficiencies, risks, and optimization opportunities throughout the campaign lifecycle.

Analytics & Insights

• Analyze campaign performance using SQL, Tableau, and Amplitude, identifying trends, insights, and areas for improvement.
• Produce both ad‑hoc and recurring reporting to support revenue and engagement objectives.
• Clearly communicate insights and recommendations to internal stakeholders to inform future strategy.

Data Stewardship & Collaboration

• Partner with application development and analytics teams to support database design, coding standards, and QA processes.
• Ensure all marketing data outputs are accurate, compliant, and privacy‑safe.
• Act as an advocate for subscriber data protection, data hygiene, and compliance with privacy legislation.

QUALIFICATIONS & EXPERIENCE:

Required

• Bachelor’s degree in Computer Science, Data Analytics, Database Marketing, or a related field.
• 3-5 years of experience performing database analytics or marketing operations supporting customer acquisition, retention, and engagement.
• Advanced SQL skills (Oracle SQL / PL‑SQL), including automation of scheduled jobs and campaign workflows.
• Strong experience working with CRM systems and marketing automation platforms, particularly Customer Data Platforms (CDPs).
• Proven experience building email and SMS contact lists using SQL.
• Solid understanding of relational database principles, data modeling, and data hygiene.
• Strong analytical skills in data mining, statistical analysis, and reporting.
• Excellent communication skills with the ability to explain technical concepts to non‑technical stakeholders.
• Experience with big data and analytics platforms (e.g., Snowflake, Amplitude).
• Working knowledge of JavaScript, Python, R, or HiveQL.
• Hands‑on experience with Tableau or equivalent BI tools.
• Working knowledge of HTML for email development.
• Experience with AI‑enabled data cleaning, deduplication, and enrichment tools.

Core Competencies

• Extremely detail‑oriented with strong quality‑assurance mindset
• Ability to manage multiple initiatives under tight deadlines
• Highly organized with strong prioritization skills
• Collaborative team player who shares knowledge and best practices
• Self‑motivated, adaptable, and comfortable working with minimal supervision

SALARY: The base salary for this role ranges from $72,400 to $90,500 per year. Placement within this range depends on a candidate’s level of experience, technical skills, and alignment with the role’s requirements. Candidates who have been identified as meeting the role’s requirements can expect to be near the midpoint of this range, while the upper end is reserved for those with specialized expertise or a strong track record of success in comparable roles. This role may also be eligible for The Globe’s Annual Incentive Plan, which is based on a combination of company and individual performance.

WHY CHOOSE THE GLOBE:
The Globe’s mission is to deliver essential content – news, information, analysis and insights – for aspiring individuals and strong communities. The Globe is committed to providing a respectful and inclusive workplace that upholds our values of integrity, collaboration, innovation and accountability.

As Canada’s most respected media brand, The Globe is dedicated to making a difference to Canada and you can make a difference by working with us.

WE OFFER:

• Competitive compensation to ensure we hire, retain and reward team members
• Hybrid work environment that promotes work-life balance
• Generous vacation and flexible work arrangements
• Parental leave top-up
• Competitive health and dental benefits
• Defined Benefit pension plan
• Annual wellness subsidy
• On-site chiropractor and registered massage therapist
• Employee and family assistance program
• Free digital subscription to globeandmail.com and 40% off other Globe products
• Education assistance for external training courses
  

SUPPORTING YOUR GROWTH:  

• We are committed to creating equitable opportunities for all employees, to enable everyone to reach their full potential. This commitment is embedded in our strategic plan and core values.
• There are lateral and upward advancement opportunities for rewarding and developing careers.
• We believe in mentorship and collaborative peer-to-peer learning and have both formal and informal programs in place to encourage knowledge-sharing.
• We support continuing education and provide both internal and external opportunities for training and development.

AI DISCLOSURE: No artificial intelligence tools are used to screen, assess, or select applicants for this position. All hiring decisions are made by human reviewers. We ask candidates to engage authentically in interviews; AI may support preparation but should not be used during interviews or replace your own responses.

THE GLOBE AND MAIL IS DEDICATED TO DIVERSITY AND INCLUSION IN THE WORKPLACE  

The Globe and Mail is committed to fostering an inclusive, accessible work environment, where all employees feel valued, respected and supported. We believe this strengthens our business and our journalism. We welcome and encourage applications from individuals from all groups, regardless of race, ethnicity, culture, gender, sexual orientation, religion, socio-economic status, age, and physical ability. As required by the Federal Contractors Program, The Globe also tracks the proportion of staff in the four Employment Equity categories (Women, Aboriginal Peoples, Persons with Disabilities, and Members of Visible Minorities) to ensure we are reflecting the areas in which we work.          

The Globe and Mail offers accommodation for applicants with disabilities as part of its recruitment process. If you are contacted to arrange for an interview, please advise us if you require an accommodation.