Media Strategist (Revenue) – Hybrid

COMPANY OVERVIEW:

The Globe and Mail is a national icon and one of Canada’s most recognized media brands. We proudly serve as a trusted destination for Canadians seeking the highest caliber of journalism, and we’ve garnered international acclaim for our data visualization, design, and creative storytelling.

We are committed to fostering diversity and inclusivity by reflecting all Canadians in both the stories that we tell and the composition of our workforce. We are proud partners with organizations like Indigenous Works, Pride at Work, the Canadian Centre for Diversity and Inclusion, and we are a signatory of the BlackNorth Initiative. Recognizing the importance of work-life balance, we offer flexible work arrangements and support programs. We also invest in our employees’ growth through training and mentorship opportunities, enabling you to expand your skills and embrace new challenges.

No matter your position at The Globe, you’ll be an integral part of an organization dedicated to making a positive difference in Canada. Join us.

POSITION SUMMARY:

The Strategic Solutions team is part of The Globe Media Group – the advertising revenue arm of The Globe and Mail. 

The role of the Strategic Solutions team is to connect the dots between products, internal stakeholders, and performance best practices to architect meaningful solutions that deliver on the unique goals of our brand partners while driving premium revenue growth for the company. 

It is our job as media experts, innovators, and storytellers to support the sales team and wider revenue department in:

1. Crafting proposals that address the parameters and KPIs unique to each opportunity, positioning how the Globe Media Group solution meets their specific needs.
2. Providing campaign optimization support to deliver on performance goals, mining insights to identify opportunities that grow clients into longer-term partners.
3. Identifying trends in requests and outcomes to support the product development and refinement of Globe Media Group offerings.

The Media Strategist position serves as the expert in crafting bespoke solutions using The Globe Media Group’s complete product portfolio to support KPIs for advertising partners. This position works in partnership with the sales team and reports to the Manager, Strategic Solutions Team.  

RESPONSIBILITIES:

Lead the development of digital, print and custom integrated media proposals leveraging the full suite of Globe Media Group solutions.

• Identify optimal product mix based on category of business, KPIs, benchmarks and historical campaign performance.
• Co-ordinate response with input from data team, product team, content studio, creative services and events team as needed to deliver a best-in-class solution.
• Work collaboratively with ad ops, ensuring solution is optimized to available inventory to deliver desired client outcomes.
• Build proposals in the format of a pitch deck and/or media plan based on requirements.
• Bring technical expertise to support sales in engaging directly with clients and agencies to drive confidence in the proposed solution, including participation in client meetings as needed.

Review campaign performance for integrated media campaigns.

• In partnership with ad ops and program delivery managers, review and analyse campaign reports to ensure goals and benchmarks are being met while identifying opportunities for optimization to drive performance improvements and upsell opportunities.

Support proactive sales opportunities.

• In collaboration with sales, product, data team and content studio, create proactive sales opportunities that address key themes, seasonality and market demands for specific advertisers or customize off-the-shelf solutions to meet their goals.
• Support the development of case studies.

QUALIFICATIONS:

• Bachelor’s Degree or related college degree in business, digital advertising and marketing or communications.
• 3 years of relevant digital/media presales OR digital/media buying experience within an agency.
• Strong knowledge/background in digital marketing, ad tech and programmatic buying processes.
• An understanding of branded content, influencer marketing and social media trends.
• Strong presentation and written communication skills with ability to speak about technical topics in every-day language.
• Strong Excel and PowerPoint skills.
• Ability to work effectively under pressure in a fast-paced environment with multiple priorities.
• Excellent interpersonal and collaboration skills.

SALARY: Commensurate with qualifications and experience.

WHY CHOOSE THE GLOBE:
 

The Globe’s mission is to deliver essential content – news, information, analysis and insights – for aspiring individuals and strong communities.  The Globe is committed to providing a respectful and inclusive workplace that upholds our values of integrity, collaboration, innovation and accountability. 
 

As Canada’s most respected media brand The Globe is dedicated to making a difference to Canada and you can make a difference by working with us.

WE OFFER:

• Competitive compensation to ensure we hire, retain and reward team members
• Hybrid work environment that promotes work-life balance
• Generous vacation and flexible work arrangements
• Parental leave top-up
• Competitive health and dental benefits
• Defined Benefit pension plan
• Annual wellness subsidy
• On-site chiropractor and registered massage therapist
• Employee and family assistance program
• Free digital subscription to globeandmail.com and 40% off other Globe products
• Education assistance for external training courses
  

SUPPORTING YOUR GROWTH:

• We are committed to creating equitable opportunities for all employees, to enable everyone to reach their full potential. This commitment is embedded in our strategic plan and core values.
• There are lateral and upward advancement opportunities for rewarding and developing careers.
• We believe in mentorship and collaborative peer-to-peer learning and have both formal and informal programs in place to encourage knowledge-sharing.
• We support continuing education and provide both internal and external opportunities for training and development.

VACCINATION POLICY:  

All offers of employment with The Globe and Mail are conditional upon the candidate being Fully Vaccinated. To be Fully Vaccinated is defined as someone who has received the full series of a vaccine or a combination of vaccines accepted by the Government of Canada (currently Pfizer, Moderna, AstraZeneca, Janssen) and has received the last dose at least 14 days prior to their start date. To prove they are Fully Vaccinated, all new hires will be required to provide evidence by emailing a copy of their vaccine dose administration receipt(s) to Human Resources prior to their start date. Those seeking exemption based on one or more of the protected grounds in the Human Rights Code will need to provide their request for accommodation to Human Resources for approval.  If the accommodation request is not approved and the candidate is not Fully Vaccinated, any offer of employment will be revoked.     

THE GLOBE AND MAIL IS DEDICATED TO DIVERSITY AND INCLUSION IN THE WORKPLACE 

The Globe and Mail is committed to fostering an inclusive, accessible work environment, where all employees feel valued, respected and supported. We believe this strengthens our business and our journalism. We welcome and encourage applications from individuals from all groups, regardless of race, ethnicity, culture, gender, sexual orientation, religion, socio-economic status, age, and physical ability. As required by the Federal Contractors Program, The Globe also tracks the proportion of staff in the four Employment Equity categories (Women, Aboriginal Peoples, Persons with Disabilities, and Members of Visible Minorities) to ensure we are reflecting the areas in which we work.          

The Globe and Mail offers accommodation for applicants with disabilities as part of its recruitment process. If you are contacted to arrange for an interview, please advise us if you require an accommodation.