Media Operations Specialist – 12-Month Contract (Revenue) – Hybrid

COMPANY OVERVIEW:

The Globe and Mail is a national icon and one of Canada’s most recognized media brands. We proudly serve as a trusted destination for Canadians seeking the highest caliber of journalism, and we’ve garnered international acclaim for our data visualization, design, and creative storytelling.

We are committed to fostering diversity and inclusivity by reflecting all Canadians in both the stories that we tell and the composition of our workforce. We are proud partners with organizations like Indigenous Works, Pride at Work, the Canadian Centre for Diversity and Inclusion, and we are a signatory of the BlackNorth Initiative. Recognizing the importance of work-life balance, we offer flexible work arrangements and support programs. We also invest in our employees’ growth through training and mentorship opportunities, enabling you to expand your skills and embrace new challenges.

No matter your position at The Globe, you’ll be an integral part of an organization dedicated to making a positive difference in Canada. Join us.

POSITION OVERVIEW:

The Media Operations Specialist is responsible for booking, coordinating, monitoring, optimizing, and managing all aspects of both print and digital ad campaigns. This includes everything from being an inventory and product knowledge expert, campaign implementation and execution specialist, campaign and account manager and customer service professional. The main goal of the Media Operations team is to be efficient and agile while providing world-class client service to enhance The Globe and Mail’s ability to increase sales, renewals, upsells, cross sells, and creative optimization solutions. This role requires a strong understanding of ad serving technologies, and digital advertising trends. The ideal candidate will be customer service focused, deadline driven, detail oriented and exceptionally organized. They must possess the ability to multi-task and possess a solid understanding of online and print advertising, with a desire to excel in a fast-paced, deadline-driven environment. This role is a 12 month contract position.

RESPONSIBILTIES:

• In-depth knowledge of ad-serving software and Order Management System – Google & Adbook
• Knowledge expert on all Globe and Mail Sales Products and Digital Inventory
• Pull inventory avails for Digital campaigns
• Book Digital Campaigns in Order Management System
• Data entry of all print ads into the SAP system and if required classified ads into the Naviga System.
• Follow up and collect digital and print creative
• Liaison with traffic and programmatic campaign managers providing accurate booking details/instructions and creative material for trafficking (ensuring image files are to spec)
• Q/A line items in OMS and GAM reviewing accurate product use and targeting ensuring a successful launch of all campaign elements completing live status check
• Basic creative trafficking in GAM as volumes permit 
• Support Traffic with troubleshooting any ad creative issues that affect tracking, implementation, or reporting
• Pull digital campaign reports at various intervals throughout the campaign lifecycle from various sources  
• Evaluate 3^rd party reporting to manage and monitor discrepancies
• Actively monitor all campaigns to ensure they perform as per the Advertiser goals and meet the contracted budget on time
• Evaluate, manage and implement optimization driving campaign performance using various reporting platforms
• Identify opportunities to improve performance and delivery of digital campaigns
• Lead client interactions in terms of campaign maintenance and communicate on optimizations, performance, reporting, billing, creative etc.
• Run ad hoc reporting for internal and external parties
• Interaction and coordination with numerous internal/external personnel to ensure flawless advertising campaign executions
• Provide excellent customer service for sales, client, agencies and account management including regular status meetings to review performance and make optimization recommendations
• Work collaboratively with Account Managers to recommend campaign modifications, leveraging understanding of advertiser and product performance
• Perform campaign optimization analysis to make sure advertisers are meeting their performance goals, delivering on lead volume and maximizing advertiser performance and publisher revenue. (Enhance the company’s ability to increase client upsell, cross-sell, and renewal)
• Proactively flag issues for investigation (delivery discrepancies, technical issues, etc.) to clients, agencies, third-party platforms, and/or internal parties and support team with helping find resolutions to these issues
• Process creative changes and order changes
• Assist in project management in terms of managing client expectations of custom executions and adjust bookings based upon changes in project launch dates
• Responsible for additional team job functions that could be but not limited to Site/ Product Reporting, Ad Product Testing, Analyzing, QA/Testing, Project based work.
• Other duties as assigned.

QUALIFICATIONS:

• Minimum 2 years of experience in a customer service advertising environment
• Solid experience using GAM, Adbook or any order management system
• Solid experience using SAP or equivalent print order management system
• Experience working with print ad formats and systems to support booking /coordination of print ads
• Experience in optimizing campaigns evaluating different data sources and using various methods of targeting to drive campaign performance
• Firm understanding of online Advertising ecosystem as it relates to Display, Video, Rich Media Engagement and e-mail
• Exceptional problem solving and leadership skills that compliment a proactive and detail-oriented nature
• Experience using some of the industry accepted performance/affiliate technologies
• Must possess strong organizational and analytic skills, and a clear understanding of performance based advertising and metrics analysis
• Proficient in Microsoft Office applications (especially Excel & PowerPoint)
• Familiarity with HTML5 and standard ad formats
• Familiarity with 3^rd party ad tags and tag sheets
• IAB Ad Operation Certification an asset
• Trafficking experience an asset
  

SALARY: This position is classified under Group I of the Advertising Collective Agreement.

WHY CHOOSE THE GLOBE:
 

The Globe’s mission is to deliver essential content – news, information, analysis and insights – for aspiring individuals and strong communities.  The Globe is committed to providing a respectful and inclusive workplace that upholds our values of integrity, collaboration, innovation and accountability. 
 

As Canada’s most respected media brand The Globe is dedicated to making a difference to Canada and you can make a difference by working with us.

WE OFFER:

• Competitive compensation to ensure we hire, retain and reward team members
• Hybrid work environment that promotes work-life balance
• Flexible work arrangements 
• Competitive health and dental benefits
• Defined Benefit pension plan
• On-site chiropractor and registered massage therapist
• Employee and family assistance program
• Free digital subscription to globeandmail.com and 40% off other Globe products

SUPPORTING YOUR GROWTH:

• We are committed to creating equitable opportunities for all employees, to enable everyone to reach their full potential. This commitment is embedded in our strategic plan and core values.
• There are lateral and upward advancement opportunities for rewarding and developing careers.
• We believe in mentorship and collaborative peer-to-peer learning and have both formal and informal programs in place to encourage knowledge-sharing.
• We support continuing education and provide both internal and external opportunities for training and development.

VACCINATION POLICY:  

All offers of employment with The Globe and Mail are conditional upon the candidate being Fully Vaccinated. To be Fully Vaccinated is defined as someone who has received the full series of a vaccine or a combination of vaccines accepted by the Government of Canada (currently Pfizer, Moderna, AstraZeneca, Janssen) and has received the last dose at least 14 days prior to their start date. To prove they are Fully Vaccinated, all new hires will be required to provide evidence by emailing a copy of their vaccine dose administration receipt(s) to Human Resources prior to their start date. Those seeking exemption based on one or more of the protected grounds in the Human Rights Code will need to provide their request for accommodation to Human Resources for approval.  If the accommodation request is not approved and the candidate is not Fully Vaccinated, any offer of employment will be revoked.     

THE GLOBE AND MAIL IS DEDICATED TO DIVERSITY AND INCLUSION IN THE WORKPLACE 

The Globe and Mail is committed to fostering an inclusive, accessible work environment, where all employees feel valued, respected and supported. We believe this strengthens our business and our journalism. We welcome and encourage applications from individuals from all groups, regardless of race, ethnicity, culture, gender, sexual orientation, religion, socio-economic status, age, and physical ability. As required by the Federal Contractors Program, The Globe also tracks the proportion of staff in the four Employment Equity categories (Women, Aboriginal Peoples, Persons with Disabilities, and Members of Visible Minorities) to ensure we are reflecting the areas in which we work.          

The Globe and Mail offers accommodation for applicants with disabilities as part of its recruitment process. If you are contacted to arrange for an interview, please advise us if you require an accommodation.